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Founder/Managing Member of RealFacts LLC
It was Sarah’s experience as a real estate broker that made her see how useful a database focused on apartments would be to all segments of the industry. She perceived a market niche and proceeded to create the product to fill it.
Sarah started her career in investment sales specializing in apartments because it was the food group of commercial real estate that other brokers in her office didn’t want to claim. “I avoided the vicious competition from outside brokers by being one of the few willing to drive one hundred and fifty miles away to pursue the many turn key construction deals available in California’s central valley markets." These days, Sarah prefers pro forma models and data comparison analysis in the comfort of her air-conditioned office over tire kicking and multi-hundred unit walk throughs.
A city girl, she grew up in Manhattan and is decidedly renter by choice. “Not too many people in our business actually want to live in the communities they buy, finance, construct and sell.” But this is not the case for Sarah. She has lived in apartment buildings most of her life. “It’s a lifestyle that agrees with me”, says Sarah. “I can decide what is right for me in terms of price and location and then make a different decision to be closer to work or within walking distance to my daughter’s new school.” Now that her daughter is ready for college, Sarah may consider a move abroad. “I appreciate art, history and architecture, and I want to see as much of the world as possible. I figure I would need to rent a place for at least six month before I would consider any new location a permanent home.” With the option to telecommute, exploring the world and running a successful business seems viable. " It's a rewarding lifestyle decision that anyone can make in this day and age." Renting for Sarah is an integral part of her strategy to bring her vision to life.
Call Sarah if you want to discuss your business opportunity or want to talk with someone who can help you think through the issues and the many ways you should and could apply that knowledge, along with our data.
sbridge [at] realfacts [dot] com