Research

At RealFacts we enjoy talking with our clients and share good humor in an office where we can just be ourselves. But when it comes to data, we don't fool around.

People always ask. "How do you do it?" "Where do you get your data?" Some clients prefer the more formal version, "What is your methodology?"

We start by creating an individual property profile for each community. The property profiles are the essential building blocks we use to create a foundation for our database.

Property profiles are developed and brought to completion through a complex set of guidelines we’ve developed and perfected for more than twenty years. Telephone survey work at the property level combined with a process of investigation from our research department yield high quality, reliable data.