One-third rule not always feasible in Bay Area rental market. ...
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REALFACTS LLC is the original apartment data source….the source behind the source. We are trusted by our clients for good reason. Our data is always reliable, always dependable. We conduct surveys that are 100% primary research. All the data we publish is collected, updated and maintained in our own office by our highly trained and competent staff.
Each community in the database is updated every quarter (our contact rate must be over 95% before we stop), and it is all done in 30 days or less so that rents are truly comparable. Every piece of data entered is screened by a senior analyst, and a computer program identifies all major changes to be approved before they are final. We've been collecting data by perfecting the same questions and same methodology for tabulating answers, for the past twenty years.
We track 100+ unit market rate communities, except in urban core markets like San Francisco and Los Angeles where we go down to 50+. We also exclude affordable, senior and student housing for those communities where market rent units don't equal or exceed 100+. Since ours is an inventory product, we try to find every community that fits our parameters. We include all Class A, B and C product. We add new properties to the database when certificates of occupancy are issued and leasing begins.